Long catwalks, bright lights and high fashion are common features of any fashion show, but at tonight's "GOLD: For the Fierce & Fabulous," San Diego State models will strut their stuff to raise money for the homeless.
The American Marketing Association, Philanthro Productions and Delta Sigma Pi will host the event at 10 p.m. at the Prospect Bar and Lounge in downtown La Jolla to raise money for the Monarch School.
"I wanted to find a cause that touched my heart and that I felt would touch others," vice president of Community Service for AMA Dustin Meister said. "I searched for a cause that would motivate others into action."
The Monarch School, located in downtown San Diego, is committed to providing homeless and at-risk children with education while caring for their basic needs.
"We selected the Monarch School because there are a lot of people who need education that don't have it," Meister said. "The school is looking to move to a larger facility and we hope to help make this possible."
More than 2,200 children in San Diego are currently homeless, according to the Monarch School's Web site. Today, more than 100 children between the ages of 7 and 18 are enrolled in the school. The school's mission is to increase the number of students enrolled and decrease the number of homeless kids.
Doors open at 9 p.m. for the show, which features a promotional live broadcast from Channel 93.3 radio station and music from DJ Mahjestik of San Diego's Jammin' Z90.3, in addition to the fashion show.
"Traditionally, Thursday night is College Night and one of the biggest nights in La Jolla, so we just wanted to utilize the typical college crowd to raise money for a great cause," Meister said. "People who might be going out anyway can have a great time and give something back."
Freddy Saluna of Philanthro Productions, a nonprofit organization, said there will also be great giveaways during the show, including restaurant certificates, clothing, a Sector 9 skateboard and a basket filled with San Diego Chargers merchandise.
"We host events to try and get a college age and young professionals demographic more involved in charity," Saluna said. "People have a good time and they are supporting a worthy cause."
Casual surf wear, hip-hop inspired clothing and skate and college humor T-shirts will be modeled on the runway. Special guest artist Choreo Cookies, an award winning hip-hop dance team, will close the show, Meister said.
"My goal is that through this event, the Monarch School will be one step closer to opening a new facility," Meister said. "I also hope to bring awareness to the school and to the larger issue of childhood homelessness and poverty in San Diego."
The fashion show is 21 and up only. Ticket prices are $10 for students on the guest list with a student ID, $15 for others on the guest list and $20 at the door. Visit www.philanthroproductions.org to sign up for a spot on the guest list.
Visit www.monarchschools.org for more information about the Monarch School and how to get involved.
Be the first to comment on this article!