Capsule further personalizes the social media experience by offering more details about how and where friends have met. | Thinkstock
Social networking websites are nothing new. However, a recent addition to the social media landscape is capturing the attention of critics and users alike. Capsule offers more privacy and efficiency than its predecessors, acting as a personalized platform for events where users can plan, execute and share experiences in one place. Many users have found Capsule’s privacy and efficiency to be preferable to the systems utilized by popular social networking websites such as Facebook.
Capsule emerged after co-founders Cyrus Farudi and Omri Cohen attended numerous weddings and other events, but were dissatisfied with the lack of online options available to share their experiences in one place. Where Facebook features individual records of events, Capsule is all-encompassing.
“We wanted to organize the content around the event itself,” Farudi said.
Its companion application, CapsuleCam, is an added bonus. CapsuleCam is a free application for iPhone and Android users, that permits real-time photo sharing with a selected group through Capsule. Photographs taken on an iPhone or Android can be directly imported, eliminating the hassle of digital cameras. CapsuleCam allows for the creation of new “capsules” but does not include the whole planning experience. According to Farudi, Capsule plans to launch a complete mobile application in the near future.
One of Capsule’s greatest features is its privacy. Invitation-only capsules make events more personal. In addition, it eliminates the risk of content being released on the Internet.
“Sure, privacy is a good thing when you do not want your grandmother and boss to see what you did on, say, your last trip to Vegas,” interior design sophomore Tanya Masyanko said. “But for casual events, I like Capsule because it allows for a direct exportation of complete albums to Facebook.”
Capsule also offers users the opportunity to archive experiences and events. Compared to many Facebook users’ impersonal lists of hundreds of friends, Capsule allows the relationships to be more personal.
“The relationships are defined by where you were, who you were with and what you were doing,” Farudi said.
By archiving events in chronological order, Capsule makes it easier for users to access content years down the road.
Potential users can find more information at trycapsule.com. All that is needed is a Facebook account or email address. When Farudi and Cohen founded the site, their goal was to provide users with one destination for event planning and sharing. Their motto, “Capture life’s shared experiences,” perhaps says it all.
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