 "Photo: Lindsey Martin / Assistant Photo Editor")
For San Diego State students, the opportunity to look prim, polished and powdered is now as easy as stopping in to the on-campus bookstore.
Makeup giant MAC Cosmetics opened a retail stand in the SDSU Bookstore on June 22. The makeup stand is yet another unique addition made available through Aztec Shops that has, in recent months, also included lucrative partnerships with Blick Art Materials and AT&T.
“We are the first college bookstore in the country to offer MAC and the first college bookstore in the country to bring AT&T into the store,” Todd Summer, director of Campus stores division for Aztec Shops, said.
“We are also the first campus in the country to partner with Blick Art Materials.”
The free-standing MAC location already carries the majority of the popular products that are available at typical MAC retail locations including lipsticks, eye shadows and foundations.
The stand will also carry many of the company’s exclusive lines such as Face and Body Foundation and the MAC Viva Glam Lipstick and Lipglass products, which donate 100 percent of the proceeds to the MAC AIDS Fund.
Modifications to retail offerings throughout Aztec Shops were first updated about a year ago with the introduction of Papyrus company products in the greeting-card section of the bookstore. January again saw improvements to the Aztec Shops lineup with the introduction of Blick Art Materials, one of the most prestigious retail art supply chains in the country.
“In addition to adding MAC to the bookstore, we have also added an AT&T Wireless store to our mezzanine,” Summer said.
“Faculty, staff and students get discounts on wireless packages for new accounts and for transferring existing accounts.”
Though preliminary performance numbers for the freshly introduced cosmetics location have not been tabulated, Aztec Shops is confident the partnership will produce satisfactory results.
“For the first few days of classes we are definitely meeting our expectations,” Summer said.
The SDSU-exclusive retail offerings won’t end with the recent additions, according to Summer.
“(Aztec Shops is) in discussions with other companies about adding additional products but nothing else is immediately imminent,” Summer said.
In the meantime however, Summer said he hopes faculty, staff and students stop by the bookstore and take advantage of the plethora of retail products that are currently available on campus.
“We are fortunate to have been able to form such strong partnerships with MAC Cosmetics, AT&T and Blick Art Materials.”
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