know the jingle to an Alka-Seltzer commercial I've never seen or heard. I also know jingles for Fritos, Salem cigarettes, Coca-Cola and Hershey's chocolate that were aired during the '60s and '70s, decades before I was born. Those jingles were such effective advertisements that my parents, who watched and heard them as children, sang them so habitually during my childhood that they became just as embedded in my memory as the ones I watched myself.
Tim Velasquez, a candidate for Associated Students office, says San Diego State has a problem. It's not academic performance or diminishing on-campus rights that bother Velasquez, but rather a lack of "tradition." Some would argue that events like AzFest and Homecoming are SDSU traditions.